Beauty brands on Instagram Use 13 engagement hack by pros
Therefore, it’s not surprising to learn that Instagram is the most popular social media platform, where most interactions between brands and beauty take place. In reality, more than 90% of interactions are made on Instagram’s photo-centric platform, in contrast to 8.6 percent for Facebook and 1.1 percent on Twitter.
With many Instagram beauty brands competing for the customers’ interest (and their money), It can be challenging to get users to tap “follow,” — and it’s even harder to convert those who follow into likes, comments, or even purchases check now However, certain beauty brands have mastered this, and we’ll examine those Instagram beauty experts for their 13 suggestions on how to boost engagement.
1. Create tutorials
Many cosmetic brands make tutorials for their products, and with good reasons: they have high participation rates, market the products, and make your brand a leading company. Additionally, they’re the most popular kind of Instagram video content.
While any makeup company can instruct viewers on how they can contour their face or draw their eyes in a line, think about what your company has to provide that no other company offers.
The hair care company Bumble and Bumble, for instance, classified common hair issues into four categories and provided specific tutorials, tips, and products that could help users get rid of them.
2. Examine content to determine which content performs the best
Photos featuring people are the most popular Instagram cosmetics brands’ most exciting posts. What is the reason, then, why does the cosmetics company Laneige publish numerous product images? Because that’s the way its users respond. Go through the company’s Instagram account, and you’ll find that pictures that feature people receive fewer comments and likes.
Have a look regularly at your company’s Instagram analytics to see the type of content that is drawing users’ attention. Which posts receive the most views and likes? What videos are viewers watching through to the very end? What content is causing customers to buy?
Utilize this data to create the Instagram beauty brand’s unique social strategy. Give your followers precisely what they’d like to see on their feeds.
3. Be available
One of the advantages of social media marketing for brands is participating in mass branding. Responding directly to customers, and engaging in one-on-one conversations. Today, that’s precisely the expectation of consumers. Indeed 70% of millennials think they are more loyal to brands that respond quickly to feedback from social media.
Keep up-to-date with comments from users on posts and also direct messages. You should also respond to questions or complaints promptly. It will allow you to establish an image of one of the beauty brands on Instagram that is sensitive and flexible.
Beauty brands on Instagram
Sephora is a beauty store chain. Sephora is a master of responding to everything from simple questions about products to negative feedback regarding customer experience in the store. When it comes to responding to threatening, sensitive remarks, like allegations of racial discrimination by Sephora employees, the social media team is quick to apologize and request the customer to DM them with further details for the issue to be resolved.
4. Use a hashtag that is branded
A hashtag that is brand-named is essential for many reasons. It allows you to track your brand’s reach and help monitor what people are saying about your product, and will enable you to create a collection of user-generated content. Another benefit is that a hashtag with a brand name allows users to interact in conversation with you and your posts.
For instance, people interested in learning more about the cosmetics brands like Thrive Causemetics’ offerings can browse through the 31,000 mentions on the hashtag #thrivecausemetics to read reviews by customers and check out how the products appear in real-life users. Users can also communicate with their fans, influencers, and even the brand itself, leading to a following or perhaps a purchase click here
Additionally, Thrive Causemetics can track the use of its hashtag to determine the level of engagement and how customers react to its offerings.
5. User-generated content that you share
Instagram posts by beauty brands that feature content from users get 28% more engagement. Why? Because the sharing of UGC proves that companies respect the opinions of their customers and helps create a sense of community and spark conversations directly with customers.
For most hair color brands, OVertone’s Instagram collects user-submitted pictures that show their latest hair colors.
There’s a second significant benefit of the sharing of UGC on Instagram. The sharing of customers’ pictures, videos, and stories encourages more users to share and create UGC, resulting in more awesome content for your brand.
6. Organise a giveaway or contest
Giveaways and contests are an effective way to make your brand famous. Engage your customers, and even turn a one-time event into a long-lasting trust.
By offering frequent giveaways, you can entice readers to follow your brand’s story and watch it to ensure that they don’t miss any. For instance, Tarte recently celebrated its 20th anniversary as a cosmetics brand that doesn’t use animal products with a contest during National Dog Day. It did more than engaging its customers and gave it a thank you for its work.
Regular contests are another method to encourage followers to interact with your content. New YorkX’s Annual Face Awards, an online makeup contest for bloggers to show off their skills in the field of makeup, is a huge success. Generating a lot of attention and lots of Instagram participation since the public decides who wins.
7. Be inclusive
Nowadays, consumers demand businesses to embrace diversity and inclusion. Not only in their hiring practices but as well in their products. The first time Fenty Beauty launched in 2017 with 40 hues of foundation. The focus on inclusiveness and “beauty for all” helped the brand gain over 1.4 million Instagram followers in just four days.
Instagram beauty brands for the beauty industry
Rihanna’s beauty brand regularly showcases women and men with every complexion on its Instagram and is paid off. While most beauty brands have an average engagement rate of 9.3 percent. Fenty Beauty made headlines in 2017 because of its 10.41 percent engagement rate.
8. Use stickers to gain feedback
One-third of the most popular Instagram Stories are from businesses; therefore, make the most of this opportunity to interact directly with your audience by including stickers in your Stories.
Polls, quizzes, and emoji sliders allow users to interact with your brand and ask questions, provide feedback, etc.
The high-end skincare brand Sunday Riley often includes stickers on its Instagram Stories. Sometimes, the brand solicits its followers’ opinions or asks about their routines for skincare. Sometimes, it uses stickers to promote products by first asking its customers, like the above example.
9. Create a consistent image
People are much more inclined to interact with brands they are familiar with or want to emulate. So, create a consistent image for your brand that’s immediately identifiable, similar to what Aesop Skincare does.
The distinct look allows fans to recognize Aesop’s content instantly. Users of the premium brand can interact with the content without being sold directly to.
10. Go live
Sephora produces a lot of interaction by streaming live with experts for Q&As. Influencers, and founders of the beauty brands and presenting live makeup tutorials in real-time with experts responding to viewers’ questions. The content is engaging and offers value to its fans.