It has been estimated that 60 percent of PR executives believe that influencer marketing is the next big thing in the world of promotion and is here to stay. Bearing this figure in mind, the market of influencers is also immense competition while getting larger. So, getting the first partnership is always an achievement. But initiating that effective partnership can be quite a challenge for most nano and micro-influencers.
The benefits of an influencer media kit are quite many. It helps bridge the gap between the brands, marketing agencies, and the community of influencers. So, the basic kit has details about how and where to contact the influencer.Abrief about their work, branding allegiance, and work samples. But staying basic doesn’t crack the world of influencers anymore, mainly if you want to make it big.
However, before considering creating a media kit, it is essential to know the benefits you can reap from it as an influencer.
Creating Your Voice
Suppose you are interested in being someone different as an influencer and have particular alignment and linking for brands. In that case, there is no one better than you to voice your message and introduction. You can showcase why you are the best fit for a brand with the kit. The platform where you want to promote yourself should align with the brand you are targeting.
It is one of the difficult but best ways to pitch yourself with relevance, using your work summary, mission, and vision as an influencer and the audience and demography you cater to.
A well-organized, comprehensive document can put you in the foreground among the brand markets who can find the required information easily.
A professional kit is more impressive than offering a lengthy ‘about me’ page that often influencers use to promote themselves.
Paving The Path For Collaboration
Despite an influencer being the right fit for a product or brand, the marketing team often finds it challenging to get a comprehensive picture of the influencer. By studying the about me section or going through their social media posts. However, when there is a press kit, the marketing strategists will have all the required information. And develop the right marketing strategy for a brand or product, keeping the influencer in mind.
Often a brand manager decides on the marketing strategy based on specific points. When they can identify those points in your kit, the collaboration between them can be an effective and efficient process.
A social media blogger’s kit is the best way to set boundaries and inform people. Who wishes to hire you on how you work. For instance, you can mention how many times a week you would post about the same product in the kit. And set an arrangement of your requirements in the kit. Also, note how you would charge them for the work and details about the payment and compensation methods.
The list can be in-depth, thus lowering the chance of misunderstanding between both the parties and knowing the responsibilities of each party. Therefore, ensuring a smoother collaborating process will ensure you will have a good reputation and, in turn, brands willing to work with you more.
Reaching Out To Bigger Brands
Apart from all these three benefits, a kit is essential irrespective of your stature as an influencer. It is one of the best promotional tools that you can use to showcase yourself for collaboration, even with multinational companies.
When you have the blogger’s kit and send it to the bigger brands, you can connect with the industry and increase your visibility, thus putting a step forward in your growth.
Making The First Move Matter
One of the misnomers in influencer marketing is the understanding that the industry is based on brand outreach. However, Forbes reported that between 10 and 40 percent of the partnerships are formed after pitches made by the influencers.
Most brands find the inbound queries and pitches put forth by the nano and micro-influencers are easy to work with. The primary reason being the influencers are aware of the brands already. However, when an influencer makes the first move, it must matter, and the best way to do it is with the kit. The pitch should have the key contents and samples and be crafted to sound authentic and relevant to the brand it is being sent to.
Every influencer invests in creating their brand and community while partnering with their preferred products, brands, and business. But all these need to go hand-in-hand while showcasing professionalism with authenticity and passion for the job. Including content that showcases all these in a kit will help you make your space in the influencer industry.
To have a blogger’s kit, you have to be able to showcase your niche and creativity. You do not have to be a macro or even micro-influencers to have a kit. But having an influencer media kit is a must now because most companies use it to find the perfect match.
Since the kit includes all the necessary details about the influencer, working style, demography, and previous projects. It saves the marketing team the time to ask these questions. Furthermore, the kit shows the influencer’s work as a professional, which adds to the influencer’s brand.
If you want to know more about creating a media kit as an influencer, contact us.