Those days when Instagram was a simple application to share photos with friends have gone down in history. Today Instagram has become a very powerful tool to connect and retain customers.
If you are looking to get more potential customers, refer traffic to your website, or start selling your products, Instagram is your platform. You can implement Instagram in your marketing plan and ask a digital Specialist for a marketing strategy so that this social network becomes your main commercial channel.
Why is it a good option to sell on Instagram?
Instagram has not stopped evolving since it was created. There is also no doubt that the way its users use it has evolved along with the social propane.
Optimize your Instagram profile
The bio of your Instagram profile is the only place where your link will be clickable and you will be able to send traffic to your web page. Always include the link of your online store, landing page, or specific landing page, of the products you want to promote.
Also, include in the bio the name of your business and a concise description of what you offer. You can include the hashtags that you consider most important in your bio. Do not forget that this information can be changed whenever you want, to push a promotion or timely temporary campaign.
Get more visibility for your business using relevant hashtags
If you still do not consider hashtags as a fundamental part when you are selling products on Instagram, it is time for you to think about it. Hashtags are extremely important when you want your product to be found on this social network.
When as a business we use the appropriate ones for our company, we have the opportunity to be found as a brand. By those accounts that follow, use, or search for them. What should we consider?
- Research which hashtags your competition is using and how you reach your target audience with them.
- Don’t put more than 5 or 10 per post.
- Put those that are most interesting for your business or publication where you use them.
Build loyalty with your followers with content
Do you know that users are 4 times more likely to click on an article or ad when someone has previously trusted it? User-Generated Content (UGC) is a very powerful “weapon” to sell on Instagram. Not only does it help build trust, but it helps you empathize with those people who have become your brand’s prescribers.
Sell through Instagram Stories
Instagram Stories help bring your brand closer to your customers. Your followers or users will be able to see them for 24 hours and that immediacy factor helps to increase the number of interactions, as it is a perishable publication that never loses its novel essence.
Use Instagram shopping and tag your products
Instagram shopping allows businesses to tag products and allows users to buy them from the app itself. It is a sales strategy that most businesses use today. Users do not have to exit the application at any time, thus improving their shopping experience.
Run paid campaigns on Instagram
Even when you have put all your efforts into growing your business on Instagram, it can often be a challenge for us to do it only organically. Running advertising campaigns on Instagram allows advertisers to reach their target audience more easily and directly.
These campaigns can be done by Facebook’s Business Manager, and all you need is to have a company profile to start advertising your business.
If you have an online store, using Instagram as a sales channel is a very good option. Selling on Instagram does not have to be complicated, but it does take a little time.
And practice developing actions that help us build the identity of our brand. By Following the points that we have mentioned. You will surely have no problem gaining visibility and achieving better results for your business.
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