Guide to Use Google Universal Analytics

Google Universal Analytics is a free tool from Google that helps website owners to measure their website traffic, visitor behavior, and other valuable insights. It provides an in-depth analysis of your website’s performance and user behavior, enabling you to make informed decisions about your digital marketing strategies. In this guide, Tech Shady will take a closer look at how to use Google Universal Analytics effectively to gain valuable insights into your website’s performance.

Steps to Use Google Universal Analytics

Step 1: Setting Up Google Universal Analytics

The first step in using Google Universal Analytics is setting up an account. If you already have a Google account, you can simply sign in to Google Analytics and follow the on-screen instructions to set up your account. If you don’t have a Google account, you can create one for free. Once you have an account, you will need to create a new property for your website. A property is a website or app that you want to track in Google Analytics.

Step 2: Adding the Google Universal Analytics Tracking Code to Your Website

Once you have created a new property for your website, the next step is to add the Google Universal Analytics tracking code to your website. This tracking code is a small piece of JavaScript code that you need to add to every page of your website. This code collects data about the visitor’s behavior on your website and sends it to Google Analytics for analysis.

To add the tracking code to your website, you will need to copy the code from your Google Analytics account and paste it into the header of your website’s HTML code. You can do this manually, or you can use a plugin if you are using a content management system (CMS) like WordPress.

Step 3: Setting Up Goals and Conversions

Once you have set up Google Universal Analytics and added the tracking code to your website, the next step is to set up goals and conversions. Goals are specific actions that you want visitors to take on your website, such as filling out a contact form or making a purchase. Conversions are the number of times that visitors complete those goals.

To set up goals and conversions, you will need to create a new goal in your Google Analytics account. You can do this by clicking on the “Admin” button and selecting “Goals” from the “View” column. You can then select a template for your goal or create a custom goal based on your website’s specific requirements.

Step 4: Analyzing Your Website Data

Once you have set up Google Universal Analytics, added the tracking code to your website, and set up goals and conversions, the next step is to analyze your website data. Google Analytics provides a wealth of data about your website’s performance, including the number of visitors, the pages they visit, the time they spend on your website, and the actions they take.

You can use this data to identify trends and patterns in your website’s performance, such as the pages that get the most traffic or the pages that have the highest bounce rate. You can also use this data to identify areas of your website that need improvement, such as the checkout process or the content on your website.

Step 5: Improving Your Website Performance

Once you have analyzed your website data and identified areas that need improvement, the final step is to take action to improve your website’s performance. This could involve making changes to your website’s design, content, or user experience. For example, if you find that visitors are leaving your website after visiting a particular page, you could consider redesigning that page or adding more engaging content to keep visitors on your website.

Conclusion

Google Universal Analytics is a powerful tool that can provide valuable insights into your website’s performance. By setting up goals and conversions and analyzing your website data, you can identify areas that need improvement and take action to improve your website’s performance. With the right digital marketing strategy and effective use of Google Universal Analytics, you can attract more visitors to your website, increase engagement, and ultimately, drive more conversions and revenue.

It’s important to note that using Google Universal Analytics effectively requires ongoing monitoring and optimization. This means regularly analyzing your website data, making changes based on your findings, and testing those changes to see if they improve your website’s performance.

In addition to the steps outlined above, there are several other features of Google Universal Analytics that can help you gain even more valuable insights into your website’s performance. For example, you can use advanced segments to filter your data and compare different segments of your audience. You can also set up custom reports to track specific metrics that are important to your business.

Overall, the key to using Google Universal Analytics effectively is to take a data-driven approach to website optimization. By analyzing your website data and using that data to inform your decisions, you can continuously improve your website’s performance and achieve your business goals.

Google Universal Analytics FAQs

What is Google Universal Analytics?

Google Universal Analytics is a free tool from Google that helps website owners to measure their website traffic, visitor behavior, and other valuable insights. It provides an in-depth analysis of your website’s performance and user behavior, enabling you to make informed decisions about your digital marketing strategies.

How do I set up Google Universal Analytics?

To set up Google Universal Analytics, you need to create an account, create a new property for your website, and add the Google Universal Analytics tracking code to your website.

What is the Google Universal Analytics tracking code?

The Google Universal Analytics tracking code is a small piece of JavaScript code that you need to add to every page of your website. This code collects data about the visitor’s behavior on your website and sends it to Google Analytics for analysis.

How do I set up goals and conversions in Google Universal Analytics?

To set up goals and conversions in Google Universal Analytics, you need to create a new goal in your Google Analytics account. You can then select a template for your goal or create a custom goal based on your website’s specific requirements.

How do I analyze my website data in Google Universal Analytics?

To analyze your website data in Google Universal Analytics, you need to access the reporting section of your account. This section provides a wealth of data about your website’s performance, including the number of visitors, the pages they visit, the time they spend on your website, and the actions they take.

How do I improve my website's performance using Google Universal Analytics?

To improve your website’s performance using Google Universal Analytics, you need to analyze your website data, identify areas that need improvement, and take action to improve your website’s design, content, or user experience.