Selecting the right content management system for your website is very essential to deliver excellent customer experience across all channels. But with such a wide range of CMS vendors and products available in the market, choosing the right one is quite a difficult task.
One must give all their effort and time for selecting the right one, because taking the wrong decision can have a negative impact on business. So let us check how to identify the right CMS platform for your website.
Important factors to consider while choosing a CMS
Transforming your business into a digital first business is very essential these days for staying competitive. So it is important for your company to master content management with CMS platforms that will help you to adapt to changing technology and deliver excellent customer experiences both in the present and in the future.
Here we will discuss 7 things that one should consider while selecting a content management system:
1. Understand the requirement
It is very important to understand what you require from your website in order to select the right CMS for your website. For example properly define:
- Whether you will be selling items from your website
- Whether you will be accepting payments
- Will there be any kind of membership aspect to your website
- Will it require a/b testing marketing funnels or not
- Check whether uptime and redundancy important
By properly defining the business requirements of your website will help you to narrow down your list and you can easily find the CMS that will be a great fit for your website. So be specific and make sure to write down the various use case scenarios for your website.
2. Consider giving a personalized experience
Digital technology has made people accustomed to convenient and personalized services. Customers basically now want an excellent user experience and more than a product. They want you to recognize who they are and understand what they require.
So your CMS should consolidate all their interactions with you- may be through mobile apps, through your website or in person- so you can anticipate their requirements and provide a direct way of getting what they want.
3. Narrow your choices
After you get a crystal clear idea of what the goal of your website will be and what are the various use case scenarios, then you can start searching the various CMS platforms and check which one suits your user case. For using some CMS you will have to pay a monthly cost and that can also change over time. And in case of some CMS you can do it yourself, and can also customize without having any coding knowledge while other CMS may require experienced developers for making updates. So these are the things that you should think about after narrowing down your choice.
4. Choose a platform that supports omnichannel
Even if your organization is only leveraging desktop and mobile websites, still it is essential that you consider other properties that you don’t know yet but could get benefited from in the future. Now content exists in the form of AR/VR, mobile, kiosks,digital assistant, etc. and hopefully this will not slow down in the future.
So go for a CMS platform that can fully support new channels when you are ready.
5. Consider the potential team members
When choosing your CMS it is important to keep in mind about certain factors like:
- Whether you will be developing the website in-house or will hire any outside company
- For using different CMS, knowledge of different coding language is required and developers of some coding languages often ask for a higher hourly rate
- Websites are not static so in the future you will require technical support
If you plan to develop the website in-house, then make sure to talk to the potential development team and confirm that you have developers who can properly make the design, can confidently accommodate the different use cases and keep the website secure and upto date. This is because building a website not only requires building code to match a design, but also considering SEO and marketing funnels.
If your company focuses on only building websites and on the digital marketing trends, then your in-house will end up building a website that lacks the insight that an hired agency would bring to the table.
And when you will hire an outside agency for building out a CMS, then make sure to check their level of experience with the CMS. Check whether their team members work keeping UX and SEO in mind. Therefore we can say that choosing the right team for implementing your CMS can be the reason for the difference between a good website and a website that can convert visitors into potential customers for your organization.
6. Supports that matter
Even if the system is everything you require, but if the platform team is not there to help you when you require their help the most, then it is not a good choice at all. So select a content management system that will allow developers to work without causing any kind of disruption in the creation and management of content and will save your business time and money.
7. Make sure to test and get a proof of concept first
Before rolling the CMS for your whole website, make sure to check the CMS and get a solid proof of concept. At first implement a portion of the website and make team members check properly everything from creating pages to establishing a workflow process. Testing reduces many problems that might not have been apparent and helps to save a lot of time and money.
Choosing the right CMS platform is the first step you will be taking towards growing your business online. However, once you choose the right platform it is equally important to develop a user-friendly website with responsive design and give a seamless user experience.
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